Areas of expertise:

Creative Direction

Brand Development

Creative & Content Strategy

Copywriting

Brand Voice + Tone

Writing is what I do: it’s my constant through-line on a long, strange trip from NYU literature professor to science and music journalist to ad-world creative. Since I became a citizen of adland, I’ve worked solo and led teams big and small to forge everything from social posts and email marketing to 360 campaigns and award-winning experiences. What gets me psyched is collaborating with amazing companies to unlock their human truths, connect them to culture, and create brand worlds that make people say damn, I want to be a part of that.

Clients: Marvel, Microsoft, HBO, ESPN, CBS, Maserati, Cigna, Equinox, Synchrony, Away, UNIQLO, ALDO, H&M